ABSTRACT
This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.
ABSTRACT
The emergence of the 2019 novel coronavirus has led to more than a pandemic-indeed, COVID-19 is spawning myriad other concerns as it rapidly marches around the globe. One of these concerns is a surge of misinformation, which we argue should be viewed as a risk in its own right, and to which insights from decades of risk communication research must be applied. Further, when the subject of misinformation is itself a risk, as in the case of COVID-19, we argue for the utility of viewing the problem as a multi-layered risk communication problem. In such circumstances, misinformation functions as a meta-risk that interacts with and complicates publics' perceptions of the original risk. Therefore, as the COVID-19 "misinfodemic" intensifies, risk communication research should inform the efforts of key risk communicators. To this end, we discuss the implications of risk research for efforts to fact-check COVID-19 misinformation and offer practical recommendations.
ABSTRACT
This rapid expert consultation is intended to help decision makers identify strategies for increasing adherence to protective behaviors that can mitigate the spread of COVID-19. Ultimately, the focus is on increasing knowledge, reducing barriers, and emphasizing efforts that make healthier choices easier and rewarding, to complement communication interventions. It was produced through the Societal Experts Action Network (SEAN), an activity of the National Academies of Sciences, Engineering, and Medicine that is sponsored by the National Science Foundation. SEAN links researchers in the social, behavioral, and economic sciences with decision makers to respond to policy questions arising from the COVID-19 pandemic. © National Academy of Sciences. All rights reserved.